Rogelio Rivera | Graphic Designer

Trained and educated as a designer, my approach to any project is to cultivate ideas that hit the mark for my clients. Through design and design management, I have successfully led various companies in their efforts to strengthen their brand presence and marketing endeavors. I come armed with thoughtful questions, a dog-eared sketchbook, a can-do attitude, and a passion for making my designs push through the noise. I have worked in high paced ad agency studios, corporate marketing departments and have also acted as a creative for dozens of small to mid-sized companies while working for a boutique web design firm in Orange County.



I had a good job in government and was rising through the ranks.

It wasn’t enough. My unmet goals poked at me with a pointy stick. One too many days in a windowless beige office led me to continue my studies at community college, transferring to university. Degree in hand and goal accomplished; the world opened wide.

As a child, drawing cars and trucks made me happy. And my focus and fascination with art and design began early on when I came across unique logo marks, the likes of which I found to be powerful, beautiful yet simply stated. 1980’s album covers, Transformers logos and Star Wars icons began to define my experience and have made their mark on my design aesthetic to this day.

In university, art history courses opened my eyes to the masters of art and architecture so much so that they eventually led me to travel abroad to see many of the pieces first hand in cities like Paris, Amsterdam, Venice, Rome and London. The graphic design curriculum rounded out my production skills and planted the seeds for creativity.

After college, I started out as an intern for Saatchi & Saatchi in Torrance where I first experienced the excitement and rigors of deadlines and new business pitches. Since then I have worked my way up from production artist to art director and beyond. I’ve worked on projects for various industries including telecommunications, banking/financial, non-profits, automotive, energy, manufacturer and retail. My experience includes working with small start-ups to large US companies. My most recent position was serving as Creative Services Manager for an energy manufacturer near Los Angeles which¬†showcases my work both traditionally and digitally all over the world.

Currently I am available for new opportunities in the LA and OC areas. I’m also equipped to work remotely and come with my own MacBook Pro, sketch book and Star Wars coffee mug. If I’ve learned anything along my way, is that work is what you make of it. I’m fortunate enough to say the change I made so long ago has made all the difference and that I appreciate the people I have worked with along the way. I’m excited to see what’s next!

Control and define space.
Elevate the experience and the message.
Evoke thought and action.


Over the past 20 years, I have been fortunate to have worked in a myriad of industries and fields. From mom and pop shops and start ups to small businesses and large companies with offices around the world. I look forward to what’s in store going forward.

Clients I have worked on:

  • Verizon Wireless
  • DirecTV
  • Wells Fargo
  • 21st Century Insurance
  • Trojan Battery Company
  • California Scents


Trade Show Graphics

I consider trade show graphics to be very similar to print design. However, the difference in messaging is quite different and care needs to be taken to scale the graphics correctly for proper print production.



Photography goes hand in hand with graphic design. Most of the designs I create use some sort of stock photograph but recently, I have begun to take my own photos if it is possible. I have also been taking more courses on the subject to better my skills. These are some of my favorite shots. I use a Nikon D7200, Nikon A900 and my iPhone 11 Pro.