I had a good job in government and was rising through the ranks.
I hated it. My unmet goals poked at me with a sharp stick. One too many days in a windowless beige office led me to continue my studies at Mt. SAC, transferring to Cal Poly Pomona. B.A. in hand, goal accomplished; the world opened wide.
I’ve loved cars and trucks growing up so drawing them as a child made me happy. And my focus and fascination with art and design began early on when I came across unique logo marks, the likes of which I found to be powerful, beautiful yet simply stated. 1980’s album covers, Transformers logos and Star Wars icons began to define my experience and have made their mark on my design aesthetic.
In university, art history courses opened my eyes to the masters of art and architecture so much so that they eventually led me to travel abroad to see many of the pieces first hand in cities like Paris, Amsterdam, Venice, Rome and London. The graphic design curriculum rounded out my production skills and planted the seeds for creativity, and ultimately what I call the design dialogue.
After college, I started out as an intern for Saatchi & Saatchi in Torrance where I first experienced the rigors of deadlines and new business pitches. Since then I have worked my way up from production artist to art director and beyond. I’ve worked on projects for various industries including telecommunications, banking/financial, non-profits, automotive, energy, manufacturer and retail. My experience includes working with small start-ups to large US companies. My most recent position was an art director for a boutique web development firm in Orange County where I was responsible for creative design for new and existing clients.
Currently I work for an energy manufacturer outside Los Angeles which showcases my work both traditionally and digitally all over the world.
Evoke thought and action.
Control and define space.
Elevate the experience and the message.